“Cloud computing definition: Cloud computing is defined as hosted services for storing and delivering personal content over the Internet. Over the words software or your content that would normally be posted on your computer is, instead, hosted on a server and accessed by your computer via the Internet.
How does cloud computing work for online music?
We have witnessed the developments of commercial, online music services leading up to the cloud-based services. Cloud computing is the delivery of meted-out services using virtual servers available over the Internet.
Music in the cloud –-or remote storage of music—- is an idea that was originally rebuffed by the major labels.
In brief, the cloud computing service store users’ music remotely. The users upload their own music to the cloud and the cloud acts like an external hard drive. Then users can access the music through a special interface.
Music in the cloud –-or remote storage of music—- is an idea that was originally rebuffed by the major labels.
In brief, the cloud computing service store users’ music remotely. The users upload their own music to the cloud and the cloud acts like an external hard drive. Then users can access the music through a special interface.
It starts awkward stage of the online music revolution, which provides customers with a legal way to music online and soon be adopted by many companies because it makes portability possible, enabling registered users to access digital music saved in remote servers regardless of different devices. Crucially, users are no longer required to continually store every file on a local hard drive
What Are the Trends of the Development of Online Music in the Future？
In the downloading era, every time we want to listen to a new song or album, we have to rip or download the recordings, then transfer them to the device(s) that we want to play them on. However, the cloud streaming provide a more easier way to us. Although the present cloud streaming service may not provide every recorded song or available for every device, and also due to the not ubiquitous network coverage, these problems would be solved in the near future.
b. Cloud replace hard drives and devices
As the music fans become accustomed to listening to music on demand, they will hope to have their own music collections in the cloud.
c. Single songs rather than mainly album
Since the concept of album is more relying on the physical CDs, it might be with that much value to deliver the music by albums but songs.
d. Production replace consumption
Due to the development of emerging technology and Internet, fans could not only purchase the songs they like, but also could create, share and discuss personal recordings or demos with favorite artists and friends.
e. High fidelity without limitation of music file size
Huge capacity of cloud service is a good platform to realize the purpose of high fidelity.
f. Recommendations and intelligent optimization of searches
If you only have a part of melody in your mind, how you can find this in the cloud. In the future, the customized recommendation service would be possible for fans.
g. Retro of the old with new meaning
In the future, we may see the blueprint of music with unlimited selection of high-fidelity music, streaming high-speed wireless connections to portable devices, and when we look back to see the past, if we’d like to retake the old things for new meanings. It is amazing that the revenues of LP is increasing now!!!
Independent Music Industry
According to the definition and behaviours of independent music industry, it has these focuses or features:
not sign with major record company
independent capital source
personally bear the recording costs and marketing
live concert
own copyright
As the niche market in the music industry, independent music industry is different from the mainstream popular music. Although the development of cloud music and internet has given a heavy punch for the traditional music industry, the independent industry has gotten the quick growth from the cloud music era, because it provides a possible opportunity and channel for independent musician to get more audiences. Cloud music carves out the new ways of developing independent music industry.
Music Globalization
1. Intercultural communication
The combination of different types of music creates the trend of diversified style.
2. Global jukebox
While communication technology allows greater access to obscure forms of music, the pressures of commercialization also present the risk of increasing musical homogeneity, the blurring of regional identities, and the gradual extinction of traditional local music-making practices.
The music festival is quite popular with reasonable price and a lineup of artists which has already formed world-wide musical cultural communicating brand.
4. Output Overseas
Attending the international music festival
Holding world tour concert
New Business Model of Independent Music Industry
1. E-business model - subscription
With the emerging technology of cloud computing, music subscription has become a fast growing service, which has already changed the way people purchasing music and way of paying for it.
From the perspective of profits, compared with previous downloading, subscription provide more diverse returns. A single song or an album can be played for many times and each time will create one payment for the rights’ owner of the music work. This service grasps one feature that customers may listen to a music work repeatedly.
2. Social Media Model
As the most popular social
network community site, FB encourages artists to market or promote the music
works on Facebook. They will update their news feed about their new music publishing,
video streaming, and world tour performance, sell tickets.
The music fans with common
interest form the music groups on FB that share and exchange different ideas
with each other, the behavior of which increase the consumer purchasing
possibility.
Taking an example of KKBOX, a
music player with music streaming service in HK. FB’s integration with KKBOX
that enable users to stream unlimited amount of music for a monthly payment.
Some other cloud player like Amazon that enable users to upload the personal
music works or collection to the cloud.
Another unique function of KKBOX is that you can listen with your favourite artists and chat with them while listening.
Another unique function of KKBOX is that you can listen with your favourite artists and chat with them while listening.
3. Mobile Application Model
With the technological maturity of smartphone, iphone, and cloud system, people are more inclined to music formats that they can easily handle and collect. For the providers of cloud music services, mobile phones, tablets, and car stereos have been the top priorities to be issued.
Cooperation with telecom operators to make the integrated charging policy
.
Integrating services with cars and blending channels into car stereo brands.
4. Aggregator and DIY website
Aggregator is the platform for independent artists to send their music and it will gain the royalties from online music services in the person of independent artists.
DIY website is a more direct way to send the music works to fans.For example, I am a fan of an Independent artist from Taiwan, so I actually only want to listen to his music.
Conclusion
As a fan of independent artist, I really glad to see that my idol can be seen through the way of cloud music. I still remember the scene that when I went to the autograph signing session of only several persons. Many excellent independant artists can not have the chance to publish their works in physical way, however, the cloud music channel has helped them too much to show themselves and encouraged them to create better music to share with listeners and fans.
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